A woman with long blonde hair wearing a black blazer and blue jeans, smiling, standing indoors with a cream-colored wall and a yellow lamp in the background.

About


I’ve spent the past seven years driving influencer marketing, community engagement, and experiential events for brands like GUESS, Red Bull, and Lovisa. In those roles, I partnered with global teams and creators to deliver campaigns and activations that not only built visibility but also strengthened brand positioning and left a lasting impact.

Now, I bring that experience to brands directly, helping them build stronger connections through creators, community, and experiences. My approach blends strategy with authenticity, prioritizing relationships that feel genuine and activations that inspire engagement while achieving meaningful results.

At the heart of my work is the belief that brands grow when they create spaces where people feel connected, inspired, and seen. If your brand is looking to grow through authentic connections and impactful activations, I’d love to start a conversation.

Let’s get in touch!

shelbymarie.kay@gmail.com

@shelbymkay