I led Lovisa’s first-ever Australian event at the iconic Bondi Icebergs to celebrate the Waterproof Collection in the brand’s first and largest market. The cocktail event highlighted the collection’s durability against water, sweat, and an active lifestyle while drawing inspiration from the venue itself to connect product and place. Executed in collaboration with local partners, the activation brought together a curated guest list of Gen Z influencers and media personalities, deepening Lovisa’s presence in Australia and positioning the collection as both fashion-forward and versatile.

65 Influencer & Press Attendees

7M Earned Social Reach

170+ Earned Social Posts

$170K USD Earned Media Value