I oversaw the launch of Lovisa’s Premium and Charms Collection with an experiential event in London, one of the brand’s second-largest markets. The activation featured a live DJ, a personalized charm bar, and an accessorizing station, creating an interactive experience that brought the collection to life. Executed in collaboration with local partners, the event attracted top London influencers and tastemakers, strengthening brand awareness and positioning Lovisa in a key market.

55 Influencer Attendees

6M Earned Social Reach

135+ Earned Social Posts

$120K USD Earned Media Value