I managed and executed a community pickleball event in New York City to kick off the US Open, partnering with Break the Love to bring the activation to life. The event introduced a new network of influencers to Lovisa, driving community engagement and amplifying awareness of the Waterproof Collection. The experience merged sport and style, with attendees highlighting the collection’s sweat-resistant qualities that made it the perfect accessory for active lifestyles like pickleball and tennis.

40 Attendees

1.2M Earned Social Reach

46+ Earned Social Posts