I oversaw Lovisa’s experiential community event in Paris during the Summer Olympics, designed to spotlight the Waterproof Collection and expand both local and global brand awareness. The activation introduced the brand to a new audience of influencers, offering piercings, product discovery, and curated content opportunities that positioned Lovisa at the center of cultural conversation. The event generated strong engagement and elevated Lovisa’s visibility across international markets.

35 Influencers

2.1M Earned Social Reach

96+ Earned Social posts