I led the concept and execution of an experiential community event in Venice, Los Angeles to drive awareness for Lovisa’s Waterproof Collection ahead of summer. The activation welcomed both new and existing influencers, with piercings, content creation, and authentic brand interaction at the center of the experience. Partnerships with Alo Sunscreen and LMNT added exclusive gifting that complemented the summer theme. Eighty percent of attendees were new to Lovisa, and all shared content on Instagram and TikTok, driving visibility and strengthening community growth.

31 Influencers

1.2M Earned Social Reach

55+ Earned Social Posts